Management of Hospitality Management
Category: Management
The main objective of the hotel service is meeting the needs of visitors. It is the connecting link between the hotel staff and guests, the brain, which sets a certain tone of other parts of the body's hotel ...
In the hotel the service through different channels receive information about customer satisfaction, that the representatives of a segment of the market are customers away. It's no secret that any truly effective operating company is well aware of his client.
Management of Hospitality Management
The next stage of work is to create a range of services and goods, which is based on the needs and wishes. After each such step, a desk study, which confirms or, conversely, denies its usefulness.
Typically, the hotel has never worked on a wide range of clients. In every hotel there is typical for her guest, a man of a certain age, position in society, with its typical of taste and characteristic style of life, which has a certain income.
These characteristics are important to clarify in order to create the necessary range of services to choose the right room design, develop a pricing policy to offer the kitchen.
Marketing Service, no doubt, is also involved in attracting new customers, but its most important task is to precisely direct marketing - direct work with the guests. And here is the next challenge is marketing - to satisfy all guests' needs.
To find out what are the needs of visitors, marketers are turning to a number of special funds. The most popular among them are the surveys and polls, which give accurate information about customers. Fill in questionnaires offer a prestigious and all major hotels in the world.
But, without doubt, the most important means of obtaining information is a direct communication with customers and monitoring.
These kinds of studies do not need to be serious material costs, but can help provide valuable information about clients: a professional activity involved, how they dressed, how old they are, to some organizations and clubs belong.
The answers to these, superficial, at first glance, the questions give marketers a lot of food for the reasons and explain the behavior of customers and the reason for these choices. Realizing the motives of their behavior, it is easy to move further towards meeting the needs of the client.
Marketing in the hotel - it's also complicated economic analysis of the market, and acceptance, at first glance, insignificant actions and decisions. Marketing - the whole management structure of the motor hotel.
There is one basic idea of marketing: "No knowledge of accounting and finance, or any other knowledge will help the company survive, if it is unknown what consumer wants and what affects the motivation of his choice of services or goods.
Only by understanding it, managers can rely on the popularity of their company, as a central figure in the field of hospitality has always been a consumer, customer, visitor. "
The hotel is advertised in print media. The hotel works with many tourist companies. Of course, the hotel is spending on advertising for about seven percent of revenues.
To achieve its strategic goals and strategic objectives must be:
• To further expand the variety and quantity of services;
• Conduct further market research to explore new market segments;
• consider the possibility of information and commercial links with sports organizations, tourist firms and so on;
• improve the skills of workers in the hotel marketing;
• search for foreign partners to share information;
• to promote hotel services on the Internet;
• placing leaflets in railway and airline ticket offices ...